Verkade has always been part of the Dutch cultural fabric – known and loved for generations. But even icons need to evolve. We brought Verkade’s new signature “V” brand-mark to life by embedding it directly in the chocolate mold. It’s not just a design feature, but also elevates moments of indulgence with it’s distinctive mouth feeling.
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Shaping a
Dutch icon.
Elevating Verkade’s
Love Brand potential.
We gave the logo a confident lift – cleaner, stronger, and ready for today’s shelves. Dialing up the iconic Verkade red and refining the speech bubble shape secures maximum shelf impact. Mouthwatering non-verbal key visuals put flavor at the center. And the bold new seal celebrates Verkade’s birthplace in Zandaam – rooting the brand in its true heritage.
Lékker Écht Sinds 1886.
With the brand’s new claim at the center, we helped bring Verkade’sauthentic Dutch character and real deliciousness back to the spotlightwith a powerful new Brand Design.
Straight-talking. Appetite-led.
And proudly Dutch to the core.
