Saldwich isn‘t just another fast food joint hitting Saudi Arabia, it‘s the answer to what so many have been craving: convenient, nutritious meals that don‘t sacrifice flavour or satisfaction.
Our new Brand Strategy and Visual Identity has already driven a 45% increase in sales by removing barriers to healthy fast-food experiences and answering the question:
How to enjoy a balanced life?
From Blending In to Standing Out
Before the rebrand, Saldwich lacked a clear identity in a crowded fast-food market. The design felt generic, the messaging was inconsistent and the brand didn’t reflect the quality or freshness of the product. We set out to define a strong brand positioning and create a distinct, scalable identity built around balance, simplicity and trust.
Our brand identity embodies „Enjoy a Balanced Life“ through a fresh, modern aesthetic that feels both natural and energizing. Every element, from the distinctive logo, which communicates instant freshness, to pure yet natural colors, creates an approachable experience that makes balanced living feel joyful and effortless.
Versatile illustrations capturing natural freshness and joyful authenticity.
Recognizing the consumer desire for healthy choices without sacrificing flavor, we designed a brand experience that authentically connects to these lifestyle values.
Choose Saldwich
at-hand
